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Chapter 5: In a field ruled by conformity, lawyers and law firms need to be perceived as unique, to stand apart. Learn the real goal of marketing communications, how people find and choose lawyers, what they want to learn from you, and what works--and why and how it works. You'll learn about the client's four most important factors in finding a lawyer, how to strategize and design your firm's brochures for maximum results, and six ways to establish your visual identity. You'll discover how to get maximum mileage from announcements, newsletters, periodicals, Web sites, and other media. Learn how to present a consistent visual identity that will help you outshine the competition!
Buy the Book! This chapter is one of thirteen power-packed chapters found in the book, The Lawyer's Guide to Marketing Your Practice, Second Edition. For more information on purchasing the book, visit: