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About the Product
Chapter 8 - More and more, law firms are being asked to respond to formal or informal requests for proposals (RFPs) or to participate in high-stakes competitions. Winning these contests is a major coup financially and strategically, and competition is fierce. This chapter highlights the distinctions of the winning proposal, the process that governs its production, and the rules of the game. You'll find advice on how to get on an RFP list, evaluate the opportunity to enter a competition, and decide whether or not to make a proposal. Also, you'll learn how to refine your RFP strategy, draft the outline, and prepare and design the proposal. There are six unique proposal ideas to use in preparing a structure that fits the client, as well as other techniques. Using these tools, you'll learn to prepare a proposal that answer the prospect's needs, and wins their business.
Buy the Book! This chapter is one of thirteen power-packed chapters found in the book, The Lawyer's Guide to Marketing Your Practice, Second Edition. For more information on purchasing the book, visit: