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The Ethics of Advertising: Regulating the New 2.0 Frontier (Audio CD-ROM) |
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| CET11ERNCDR |
| Burkey Belser, Kathy J. Bible, Timothy P. Chinaris, Bruce E. H. Johnson |
| July 29, 2011 |
| 93 |
| 88 minutes |
| 1.5 |
| 1.5 |
| Center for Professional Development, The Center for Professional Responsibility, Section of Environment, Energy, and Resources, Solo, Small Firm and General Practice Division, Law Practice Management Section |
| Energy & Natural Resources Law, Environmental Law, Ethics & Professional Responsibility |
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| $150.00 (Regular) |
| $135.00 (ABA Member) ABA Members, Log in now to receive this discount! |
| $125.00 (The Center for Professional Responsibility) ABA Members, Log in now to receive this discount! |
| $125.00 (Law Practice Management Section) ABA Members, Log in now to receive this discount! |
| $125.00 (Solo, Small Firm and General Practice Division) ABA Members, Log in now to receive this discount! |
| $125.00 (Section of Environment, Energy, and Resources) ABA Members, Log in now to receive this discount! |
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Lawyers are developing new models for advertising their services through the Internet. Some of these models push the limits of Rules of Professional Conduct 7.1-7.3 regarding information about legal services. As lawyer regulators struggle with these new models, a number of states have adopted new advertising regimes. Can states effectively apply the rules developed for newspapers and TV advertising to the Internet, email, blogging, and other forms of digital communication techniques? Does this help or hurt the public? What happens as these two trends collide? The panel includes a marketing specialist, a First Amendment expert, an experienced bar counsel, and a lawyer who represents advertisers.
Listen to this program to learn:- the main issues state bars are concerned with in lawyer advertising;
- how to avoid violating typical state rules; and
- what types of rules have been (or might be) successfully challenged.
This audio CD-ROM includes full program audio and course materials.
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The CD-ROM for this title includes an audio or video file and the course materials and CLE certificates in PDF. This CD-ROM requires a PC or Mac with a CD-ROM drive. The disc will not play in a standard audio CD player, but CD-ROMs containing MP3 audio can be played in many MP3 compatible CD players. To play MP3 audio on your computer, you will need a media player such as iTunes,Windows Media Player, RealPlayer, or Quicktime. Some CD-ROMs include video files in WMV format, which require Windows Media Player or a media player capable of playing files in Windows Media format. Course materials and CLE certificates require Adobe Reader® or software capable of opening PDF files .
 or similar software capable of opening PDF files.
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